Marketing mix standardization in multinational corporations: A review of the evidence

Marketing mix standardization in multinational corporations: A review of the evidence

10.1111/j.1468-2370.2007.00213.x

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Bibliographic Details
Main Authors: Birnik, A., Bowman, C.
Other Authors: BUSINESS POLICY
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44319
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Institution: National University of Singapore
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Summary:10.1111/j.1468-2370.2007.00213.x

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