Marketing mix standardization in multinational corporations: A review of the evidence
10.1111/j.1468-2370.2007.00213.x
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| Main Authors: | , |
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| Other Authors: | |
| Format: | Article |
| Published: |
2013
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| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44319 |
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| Institution: | National University of Singapore |