Marketing mix standardization in multinational corporations: A review of the evidence

10.1111/j.1468-2370.2007.00213.x

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Bibliographic Details
Main Authors:	Birnik, A., Bowman, C.
Other Authors:	BUSINESS POLICY
Format:	Article
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44319
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-44319
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spelling	sg-nus-scholar.10635-443192023-10-29T23:09:41Z Marketing mix standardization in multinational corporations: A review of the evidence Birnik, A. Bowman, C. BUSINESS POLICY 10.1111/j.1468-2370.2007.00213.x International Journal of Management Reviews 9 4 303-324 2013-10-09T06:54:05Z 2013-10-09T06:54:05Z 2007 Article Birnik, A., Bowman, C. (2007). Marketing mix standardization in multinational corporations: A review of the evidence. International Journal of Management Reviews 9 (4) : 303-324. ScholarBank@NUS Repository. https://doi.org/10.1111/j.1468-2370.2007.00213.x 14608545 http://scholarbank.nus.edu.sg/handle/10635/44319 000251191300003 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	10.1111/j.1468-2370.2007.00213.x
author2	BUSINESS POLICY
author_facet	BUSINESS POLICY Birnik, A. Bowman, C.
format	Article
author	Birnik, A. Bowman, C.
spellingShingle	Birnik, A. Bowman, C. Marketing mix standardization in multinational corporations: A review of the evidence
author_sort	Birnik, A.
title	Marketing mix standardization in multinational corporations: A review of the evidence
title_short	Marketing mix standardization in multinational corporations: A review of the evidence
title_full	Marketing mix standardization in multinational corporations: A review of the evidence
title_fullStr	Marketing mix standardization in multinational corporations: A review of the evidence
title_full_unstemmed	Marketing mix standardization in multinational corporations: A review of the evidence
title_sort	marketing mix standardization in multinational corporations: a review of the evidence
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44319
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Marketing mix standardization in multinational corporations: A review of the evidence

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