Estimating the long-term effects of advertising on sales: A co-integration perspective

Estimating the long-term effects of advertising on sales: A co-integration perspective

Journal of Marketing Communications

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Bibliographic Details
Main Authors: Leong, S.M., Ouliaris, S., Franke, G.R.
Other Authors: MARKETING
Format: Review
Published: 2013
Subjects:
Advertising effects
Co-integration
Econometrics
Lydia Pinkham
Online Access:http://scholarbank.nus.edu.sg/handle/10635/44880
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Institution: National University of Singapore
Description
Summary:Journal of Marketing Communications

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