Estimating the long-term effects of advertising on sales: A co-integration perspective

Journal of Marketing Communications

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Bibliographic Details
Main Authors:	Leong, S.M., Ouliaris, S., Franke, G.R.
Other Authors:	MARKETING
Format:	Review
Published:	2013
Subjects:	Advertising effects Co-integration Econometrics Lydia Pinkham
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44880
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-44880
record_format	dspace
spelling	sg-nus-scholar.10635-448802015-01-07T20:54:25Z Estimating the long-term effects of advertising on sales: A co-integration perspective Leong, S.M. Ouliaris, S. Franke, G.R. MARKETING BUSINESS POLICY Advertising effects Co-integration Econometrics Lydia Pinkham Journal of Marketing Communications 2 2 111-122 2013-10-10T02:57:12Z 2013-10-10T02:57:12Z 1996 Review Leong, S.M.,Ouliaris, S.,Franke, G.R. (1996). Estimating the long-term effects of advertising on sales: A co-integration perspective. Journal of Marketing Communications 2 (2) : 111-122. ScholarBank@NUS Repository. 13527266 http://scholarbank.nus.edu.sg/handle/10635/44880 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Advertising effects Co-integration Econometrics Lydia Pinkham
spellingShingle	Advertising effects Co-integration Econometrics Lydia Pinkham Leong, S.M. Ouliaris, S. Franke, G.R. Estimating the long-term effects of advertising on sales: A co-integration perspective
description	Journal of Marketing Communications
author2	MARKETING
author_facet	MARKETING Leong, S.M. Ouliaris, S. Franke, G.R.
format	Review
author	Leong, S.M. Ouliaris, S. Franke, G.R.
author_sort	Leong, S.M.
title	Estimating the long-term effects of advertising on sales: A co-integration perspective
title_short	Estimating the long-term effects of advertising on sales: A co-integration perspective
title_full	Estimating the long-term effects of advertising on sales: A co-integration perspective
title_fullStr	Estimating the long-term effects of advertising on sales: A co-integration perspective
title_full_unstemmed	Estimating the long-term effects of advertising on sales: A co-integration perspective
title_sort	estimating the long-term effects of advertising on sales: a co-integration perspective
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/44880
_version_	1681082983405060096

Estimating the long-term effects of advertising on sales: A co-integration perspective

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