Estimating the long-term effects of advertising on sales: A co-integration perspective

Journal of Marketing Communications

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Bibliographic Details
Main Authors:	Leong, S.M., Ouliaris, S., Franke, G.R.
Other Authors:	MARKETING
Format:	Review
Published:	2013
Subjects:	Advertising effects Co-integration Econometrics Lydia Pinkham
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/44880
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Institution:	National University of Singapore

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