Estimating the long-term effects of advertising on sales: A co-integration perspective
Journal of Marketing Communications
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Review |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/44880 |
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| Institution: | National University of Singapore |