Asymmetric competition in choice and the leveraging of competitive disadvantages

Journal of Consumer Research

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Bibliographic Details
Main Authors: Heath, T.B., Ryu, G., Chatterjee, S., Mccarthy, M.S., Mothersbaugh, D.L., Milberg, S., Gaeth, G.J.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45099
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Institution: National University of Singapore