Asymmetric competition in choice and the leveraging of competitive disadvantages
Journal of Consumer Research
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2013
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sg-nus-scholar.10635-450992015-01-07T13:33:59Z Asymmetric competition in choice and the leveraging of competitive disadvantages Heath, T.B. Ryu, G. Chatterjee, S. Mccarthy, M.S. Mothersbaugh, D.L. Milberg, S. Gaeth, G.J. MARKETING Journal of Consumer Research 27 3 291-308 2013-10-10T05:29:01Z 2013-10-10T05:29:01Z 2000 Article Heath, T.B.,Ryu, G.,Chatterjee, S.,Mccarthy, M.S.,Mothersbaugh, D.L.,Milberg, S.,Gaeth, G.J. (2000). Asymmetric competition in choice and the leveraging of competitive disadvantages. Journal of Consumer Research 27 (3) : 291-308. ScholarBank@NUS Repository. 00935301 http://scholarbank.nus.edu.sg/handle/10635/45099 NOT_IN_WOS Scopus |
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National University of Singapore |
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NUS Library |
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Singapore |
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ScholarBank@NUS |
| description |
Journal of Consumer Research |
| author2 |
MARKETING |
| author_facet |
MARKETING Heath, T.B. Ryu, G. Chatterjee, S. Mccarthy, M.S. Mothersbaugh, D.L. Milberg, S. Gaeth, G.J. |
| format |
Article |
| author |
Heath, T.B. Ryu, G. Chatterjee, S. Mccarthy, M.S. Mothersbaugh, D.L. Milberg, S. Gaeth, G.J. |
| spellingShingle |
Heath, T.B. Ryu, G. Chatterjee, S. Mccarthy, M.S. Mothersbaugh, D.L. Milberg, S. Gaeth, G.J. Asymmetric competition in choice and the leveraging of competitive disadvantages |
| author_sort |
Heath, T.B. |
| title |
Asymmetric competition in choice and the leveraging of competitive disadvantages |
| title_short |
Asymmetric competition in choice and the leveraging of competitive disadvantages |
| title_full |
Asymmetric competition in choice and the leveraging of competitive disadvantages |
| title_fullStr |
Asymmetric competition in choice and the leveraging of competitive disadvantages |
| title_full_unstemmed |
Asymmetric competition in choice and the leveraging of competitive disadvantages |
| title_sort |
asymmetric competition in choice and the leveraging of competitive disadvantages |
| publishDate |
2013 |
| url |
http://scholarbank.nus.edu.sg/handle/10635/45099 |
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1681083020139823104 |