Asymmetric competition in choice and the leveraging of competitive disadvantages
Journal of Consumer Research
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Main Authors: | Heath, T.B., Ryu, G., Chatterjee, S., Mccarthy, M.S., Mothersbaugh, D.L., Milberg, S., Gaeth, G.J. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45099 |
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Institution: | National University of Singapore |
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