The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

The efficacy of power and influence strategies in a conventional channel: A Singapore perspective

Journal of Business and Industrial Marketing

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Bibliographic Details
Main Authors: Shamdasani, P., Keh, H.T., Chan, K.T.-S.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Distribution channel
Influence
Manufacturing strategy
Singapore
Supplier relations
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45116
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Institution: National University of Singapore
Description
Summary:Journal of Business and Industrial Marketing

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