The efficacy of power and influence strategies in a conventional channel: A Singapore perspective
Journal of Business and Industrial Marketing
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Main Authors: | Shamdasani, P., Keh, H.T., Chan, K.T.-S. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Subjects: | |
Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45116 |
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Institution: | National University of Singapore |
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