Comparative advertising: Superiority despite interference?

10.1007/BF01731871

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Bibliographic Details
Main Authors: Ang, S.-H., Leong, S.-M.
Other Authors: MARKETING
Format: Article
Published: 2013
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45122
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Institution: National University of Singapore
Description
Summary:10.1007/BF01731871