Comparative advertising: Superiority despite interference?
10.1007/BF01731871
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Main Authors: | Ang, S.-H., Leong, S.-M. |
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Other Authors: | MARKETING |
Format: | Article |
Published: |
2013
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/45122 |
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Institution: | National University of Singapore |
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