Comparative advertising: Superiority despite interference?

10.1007/BF01731871

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Main Authors:	Ang, S.-H., Leong, S.-M.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/45122
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-45122
record_format	dspace
spelling	sg-nus-scholar.10635-451222015-02-20T04:07:09Z Comparative advertising: Superiority despite interference? Ang, S.-H. Leong, S.-M. MARKETING 10.1007/BF01731871 Asia Pacific Journal of Management 11 1 33-46 2013-10-10T05:29:37Z 2013-10-10T05:29:37Z 1994 Article Ang, S.-H.,Leong, S.-M. (1994). Comparative advertising: Superiority despite interference?. Asia Pacific Journal of Management 11 (1) : 33-46. ScholarBank@NUS Repository. <a href="https://doi.org/10.1007/BF01731871" target="_blank">https://doi.org/10.1007/BF01731871</a> 02174561 http://scholarbank.nus.edu.sg/handle/10635/45122 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
description	10.1007/BF01731871
author2	MARKETING
author_facet	MARKETING Ang, S.-H. Leong, S.-M.
format	Article
author	Ang, S.-H. Leong, S.-M.
spellingShingle	Ang, S.-H. Leong, S.-M. Comparative advertising: Superiority despite interference?
author_sort	Ang, S.-H.
title	Comparative advertising: Superiority despite interference?
title_short	Comparative advertising: Superiority despite interference?
title_full	Comparative advertising: Superiority despite interference?
title_fullStr	Comparative advertising: Superiority despite interference?
title_full_unstemmed	Comparative advertising: Superiority despite interference?
title_sort	comparative advertising: superiority despite interference?
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/45122
_version_	1681083024217735168

Comparative advertising: Superiority despite interference?

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