Relationship concept and customer services: A case study of corporate banking

Relationship concept and customer services: A case study of corporate banking

Journal of Retailing and Consumer Services

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Bibliographic Details
Main Authors: Mehta, S.C., Tambe, H.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Corporate banking
Customer service
Relationship marketing
Seven-S framework
Success factors
Online Access:http://scholarbank.nus.edu.sg/handle/10635/45135
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Institution: National University of Singapore
Description
Summary:Journal of Retailing and Consumer Services

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