Learning to rank audience for behavioral targeting in display ads

10.1145/2063576.2063666

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Bibliographic Details
Main Authors:	Tang, J., Liu, N., Yan, J., Shen, Y., Guo, S., Gao, B., Yan, S., Zhang, M.
Other Authors:	ELECTRICAL & COMPUTER ENGINEERING
Format:	Conference or Workshop Item
Published:	2014
Subjects:	behavioral targeting display ads user ranking
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/70785
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-70785
record_format	dspace
spelling	sg-nus-scholar.10635-707852015-03-28T10:53:14Z Learning to rank audience for behavioral targeting in display ads Tang, J. Liu, N. Yan, J. Shen, Y. Guo, S. Gao, B. Yan, S. Zhang, M. ELECTRICAL & COMPUTER ENGINEERING behavioral targeting display ads user ranking 10.1145/2063576.2063666 International Conference on Information and Knowledge Management, Proceedings 605-610 2014-06-19T03:16:11Z 2014-06-19T03:16:11Z 2011 Conference Paper Tang, J.,Liu, N.,Yan, J.,Shen, Y.,Guo, S.,Gao, B.,Yan, S.,Zhang, M. (2011). Learning to rank audience for behavioral targeting in display ads. International Conference on Information and Knowledge Management, Proceedings : 605-610. ScholarBank@NUS Repository. <a href="https://doi.org/10.1145/2063576.2063666" target="_blank">https://doi.org/10.1145/2063576.2063666</a> 9781450307178 http://scholarbank.nus.edu.sg/handle/10635/70785 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	behavioral targeting display ads user ranking
spellingShingle	behavioral targeting display ads user ranking Tang, J. Liu, N. Yan, J. Shen, Y. Guo, S. Gao, B. Yan, S. Zhang, M. Learning to rank audience for behavioral targeting in display ads
description	10.1145/2063576.2063666
author2	ELECTRICAL & COMPUTER ENGINEERING
author_facet	ELECTRICAL & COMPUTER ENGINEERING Tang, J. Liu, N. Yan, J. Shen, Y. Guo, S. Gao, B. Yan, S. Zhang, M.
format	Conference or Workshop Item
author	Tang, J. Liu, N. Yan, J. Shen, Y. Guo, S. Gao, B. Yan, S. Zhang, M.
author_sort	Tang, J.
title	Learning to rank audience for behavioral targeting in display ads
title_short	Learning to rank audience for behavioral targeting in display ads
title_full	Learning to rank audience for behavioral targeting in display ads
title_fullStr	Learning to rank audience for behavioral targeting in display ads
title_full_unstemmed	Learning to rank audience for behavioral targeting in display ads
title_sort	learning to rank audience for behavioral targeting in display ads
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/70785
_version_	1681087264002670592

Learning to rank audience for behavioral targeting in display ads

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