Learning to rank audience for behavioral targeting in display ads

Learning to rank audience for behavioral targeting in display ads

10.1145/2063576.2063666

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Bibliographic Details
Main Authors: Tang, J., Liu, N., Yan, J., Shen, Y., Guo, S., Gao, B., Yan, S., Zhang, M.
Other Authors: ELECTRICAL & COMPUTER ENGINEERING
Format: Conference or Workshop Item
Published: 2014
Subjects:
behavioral targeting
display ads
user ranking
Online Access:http://scholarbank.nus.edu.sg/handle/10635/70785
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Institution: National University of Singapore

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