Learning to rank audience for behavioral targeting in display ads

• Main Authors: Tang, J., Liu, N., Yan, J., Shen, Y., Guo, S., Gao, B., Yan, S., Zhang, M.
• Other Authors: ELECTRICAL & COMPUTER ENGINEERING
• Format: Conference or Workshop Item
• Published: 2014
• Subjects: behavioral targeting; display ads; user ranking
• Online Access: http://scholarbank.nus.edu.sg/handle/10635/70785
• Institution: National University of Singapore

10.1145/2063576.2063666