Effects of persuasive claims on desirability and impulse purchase behavior

Effects of persuasive claims on desirability and impulse purchase behavior

19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

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Bibliographic Details
Main Authors: Gwee, M.Y.T., Chang, K.T.T.
Other Authors: INFORMATION SYSTEMS
Format: Conference or Workshop Item
Published: 2014
Subjects:
Desirability
Impulse purchase
Need-for-uniqueness
Popularity
Scarcity
Online Access:http://scholarbank.nus.edu.sg/handle/10635/78117
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Institution: National University of Singapore
Description
Summary:19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

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