Effects of persuasive claims on desirability and impulse purchase behavior
19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://scholarbank.nus.edu.sg/handle/10635/78117 |
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| Institution: | National University of Singapore |