Effects of persuasive claims on desirability and impulse purchase behavior

19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime

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Bibliographic Details
Main Authors:	Gwee, M.Y.T., Chang, K.T.T.
Other Authors:	INFORMATION SYSTEMS
Format:	Conference or Workshop Item
Published:	2014
Subjects:	Desirability Impulse purchase Need-for-uniqueness Popularity Scarcity
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/78117
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-78117
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spelling	sg-nus-scholar.10635-781172015-01-06T06:32:13Z Effects of persuasive claims on desirability and impulse purchase behavior Gwee, M.Y.T. Chang, K.T.T. INFORMATION SYSTEMS Desirability Impulse purchase Need-for-uniqueness Popularity Scarcity 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime 2 1285-1291 2014-07-04T03:12:37Z 2014-07-04T03:12:37Z 2013 Conference Paper Gwee, M.Y.T.,Chang, K.T.T. (2013). Effects of persuasive claims on desirability and impulse purchase behavior. 19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime 2 : 1285-1291. ScholarBank@NUS Repository. 9781629933948 http://scholarbank.nus.edu.sg/handle/10635/78117 NOT_IN_WOS Scopus
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
topic	Desirability Impulse purchase Need-for-uniqueness Popularity Scarcity
spellingShingle	Desirability Impulse purchase Need-for-uniqueness Popularity Scarcity Gwee, M.Y.T. Chang, K.T.T. Effects of persuasive claims on desirability and impulse purchase behavior
description	19th Americas Conference on Information Systems, AMCIS 2013 - Hyperconnected World: Anything, Anywhere, Anytime
author2	INFORMATION SYSTEMS
author_facet	INFORMATION SYSTEMS Gwee, M.Y.T. Chang, K.T.T.
format	Conference or Workshop Item
author	Gwee, M.Y.T. Chang, K.T.T.
author_sort	Gwee, M.Y.T.
title	Effects of persuasive claims on desirability and impulse purchase behavior
title_short	Effects of persuasive claims on desirability and impulse purchase behavior
title_full	Effects of persuasive claims on desirability and impulse purchase behavior
title_fullStr	Effects of persuasive claims on desirability and impulse purchase behavior
title_full_unstemmed	Effects of persuasive claims on desirability and impulse purchase behavior
title_sort	effects of persuasive claims on desirability and impulse purchase behavior
publishDate	2014
url	http://scholarbank.nus.edu.sg/handle/10635/78117
_version_	1681088583772930048

Effects of persuasive claims on desirability and impulse purchase behavior

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