Leveraging market-based assets to de-risk the firm's operations

In times of uncertainty and volatility,the active management of marketbasedassets, such as brands andchannel relationships, take on a newsignificance in managing risk.

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Main Author:	SRIVASTAVA, Rajendra Kumar
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2014
Subjects:	Advertising and Promotion Management Business Administration, Management, and Operations Marketing
Online Access:	https://ink.library.smu.edu.sg/ami/54 https://ink.library.smu.edu.sg/context/ami/article/1053/viewcontent/Leveraging_market_base_asset.pdf
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ami-1053
record_format	dspace
spelling	sg-smu-ink.ami-10532017-02-13T05:49:42Z Leveraging market-based assets to de-risk the firm's operations SRIVASTAVA, Rajendra Kumar In times of uncertainty and volatility,the active management of marketbasedassets, such as brands andchannel relationships, take on a newsignificance in managing risk. 2014-11-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/54 https://ink.library.smu.edu.sg/context/ami/article/1053/viewcontent/Leveraging_market_base_asset.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University Advertising and Promotion Management Business Administration, Management, and Operations Marketing
institution	Singapore Management University
building	SMU Libraries
continent	Asia
country	Singapore Singapore
content_provider	SMU Libraries
collection	InK@SMU
language	English
topic	Advertising and Promotion Management Business Administration, Management, and Operations Marketing
spellingShingle	Advertising and Promotion Management Business Administration, Management, and Operations Marketing SRIVASTAVA, Rajendra Kumar Leveraging market-based assets to de-risk the firm's operations
description	In times of uncertainty and volatility,the active management of marketbasedassets, such as brands andchannel relationships, take on a newsignificance in managing risk.
format	text
author	SRIVASTAVA, Rajendra Kumar
author_facet	SRIVASTAVA, Rajendra Kumar
author_sort	SRIVASTAVA, Rajendra Kumar
title	Leveraging market-based assets to de-risk the firm's operations
title_short	Leveraging market-based assets to de-risk the firm's operations
title_full	Leveraging market-based assets to de-risk the firm's operations
title_fullStr	Leveraging market-based assets to de-risk the firm's operations
title_full_unstemmed	Leveraging market-based assets to de-risk the firm's operations
title_sort	leveraging market-based assets to de-risk the firm's operations
publisher	Institutional Knowledge at Singapore Management University
publishDate	2014
url	https://ink.library.smu.edu.sg/ami/54 https://ink.library.smu.edu.sg/context/ami/article/1053/viewcontent/Leveraging_market_base_asset.pdf
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Leveraging market-based assets to de-risk the firm's operations

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