Leveraging market-based assets to de-risk the firm's operations
In times of uncertainty and volatility,the active management of marketbasedassets, such as brands andchannel relationships, take on a newsignificance in managing risk.
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/ami/54 https://ink.library.smu.edu.sg/context/ami/article/1053/viewcontent/Leveraging_market_base_asset.pdf |
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| Institution: | Singapore Management University |
| Language: | English |