State Bank of India: Breaking entry barriers and building an identity in Singapore

State Bank of India: Breaking entry barriers and building an identity in Singapore

In October 2008, State Bank of India (SBI), India’s largest state-owned bank, makes its foray into Singapore’s consumer banking market. A year into operations, Anil Kishora, chief executive officer of SBI, Singapore, is charged to double the remittance earnings in the next 12 months, an onerous task...

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Bibliographic Details
Main Authors: TAN, Swee Liang, MATHUR, Sarita, VENKATARAMANAN, S. N.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Market entry
brand identity
value proposition
product offering
pricing
entrance strategy
growth strategy
target market
consumer banking
international business
financial services
banking
India
Singapore
Finance
International Business
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/102
https://cmp.smu.edu.sg/case/2921
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/102
https://cmp.smu.edu.sg/case/2921

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