State Bank of India: Breaking entry barriers and building an identity in Singapore

• Main Authors: TAN, Swee Liang, MATHUR, Sarita, VENKATARAMANAN, S. N.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Market entry; brand identity; value proposition; product offering; pricing; entrance strategy; growth strategy; target market; consumer banking; international business; financial services; banking; India; Singapore; Finance; International Business; Marketing; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/102; https://cmp.smu.edu.sg/case/2921
• Institution: Singapore Management University

In October 2008, State Bank of India (SBI), India’s largest state-owned bank, makes its foray into Singapore’s consumer banking market. A year into operations, Anil Kishora, chief executive officer of SBI, Singapore, is charged to double the remittance earnings in the next 12 months, an onerous task...