Matrix Cellular: Tapping into innovation to disrupt a regulated and saturated market

Matrix Cellular: Tapping into innovation to disrupt a regulated and saturated market

Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the Ri...

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Bibliographic Details
Main Authors: SINDHWANI, Saumya, APPASAMY, Lakshmi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Corporate strategy
Portfolio options
Growth Cycle
Blue Ocean Strategy
innovation
risk
Business
Strategic Management Policy
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/199
https://cmp.smu.edu.sg/case/2481
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/199
https://cmp.smu.edu.sg/case/2481

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