Matrix Cellular: Tapping into innovation to disrupt a regulated and saturated market

• Main Authors: SINDHWANI, Saumya, APPASAMY, Lakshmi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Corporate strategy; Portfolio options; Growth Cycle; Blue Ocean Strategy; innovation; risk; Business; Strategic Management Policy; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/199; https://cmp.smu.edu.sg/case/2481
• Institution: Singapore Management University

Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the Ri...