Matrix Cellular: Tapping into innovation to disrupt a regulated and saturated market
Set in July 2015, the case follows Matrix Cellular (International) Services (Matrix), a telecommunications company that forayed into the nascent cellular telephony market in India, as a retailer of mobile handsets, accessories and international SIM cards. The Managing Director and Chairman of the Ri...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/199 https://cmp.smu.edu.sg/case/2481 |
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| Institution: | Singapore Management University |
| Language: | English |