Japan Airlines: Turning around to take off again

Set in 2013, this case discusses the challenges faced and overcome by JAL to turn around successfully from a situation of bankruptcy in 2009-2010. In 2009, JAL, Asia's largest airline by revenue and an icon of Japan Inc., was besieged by a severe cash crunch crisis. A skewed cost structure with...

Full description

Saved in:
Bibliographic Details
Main Authors: ZERRILLO, Philip C., BHARDWAJ, Sheetal, JOSHI, Havovi, MITSUMASU, Akira
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/205
https://cmp.smu.edu.sg/case/3431
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English