Japan Airlines: Turning around to take off again
Set in 2013, this case discusses the challenges faced and overcome by JAL to turn around successfully from a situation of bankruptcy in 2009-2010. In 2009, JAL, Asia's largest airline by revenue and an icon of Japan Inc., was besieged by a severe cash crunch crisis. A skewed cost structure with...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/205 https://cmp.smu.edu.sg/case/3431 |
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| Institution: | Singapore Management University |
| Language: | English |