Japan Airlines: Turning around to take off again

• Main Authors: ZERRILLO, Philip C., BHARDWAJ, Sheetal, JOSHI, Havovi, MITSUMASU, Akira
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: Turnaround; Bankruptcy; Crisis Management; Change Management; Cost Structure; Leadership; Organisation Restructuring; Organisation Culture; Aerospace Engineering; Automotive Engineering; Transportation
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/205; https://cmp.smu.edu.sg/case/3431
• Institution: Singapore Management University

Set in 2013, this case discusses the challenges faced and overcome by JAL to turn around successfully from a situation of bankruptcy in 2009-2010. In 2009, JAL, Asia's largest airline by revenue and an icon of Japan Inc., was besieged by a severe cash crunch crisis. A skewed cost structure with...