Bettr Barista: A shot at better lives

Bettr Barista: A shot at better lives

This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for employab...

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Bibliographic Details
Main Authors: WANG, Heli, BHARDWAJ, Sheetal, LAI, Adeline Natalia Sue Yi
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Sustainable competitive advantage
Social entrepreneurship
Resource-based strategy
Value proposition
Differentiation strategy
Business models
Entrepreneurial and Small Business Operations
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/283
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0041%20%5BBettr%20Barista%5D/SMU-19-0041%20%5BBettr%20Barista%5D.pdf?CT=1588235171816&OR=ItemsView
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/283
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0041%20%5BBettr%20Barista%5D/SMU-19-0041%20%5BBettr%20Barista%5D.pdf?CT=1588235171816&OR=ItemsView

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