Bettr Barista: A shot at better lives

• Main Authors: WANG, Heli, BHARDWAJ, Sheetal, LAI, Adeline Natalia Sue Yi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Sustainable competitive advantage; Social entrepreneurship; Resource-based strategy; Value proposition; Differentiation strategy; Business models; Entrepreneurial and Small Business Operations; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/283; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0041%20%5BBettr%20Barista%5D/SMU-19-0041%20%5BBettr%20Barista%5D.pdf?CT=1588235171816&OR=ItemsView
• Institution: Singapore Management University

This case is set in 2019, and describes the social-entrepreneurial journey of Bettr Barista (‘BB’), a Singapore-based coffee company. Launched in 2011 as a coffee academy, BB offered disadvantaged women and youth in Singapore a four-month long holistic programme providing barista skills for employab...