August Berg: Promoting an accessible luxury watch via social media
Set in September 2020, the case talks about marketing an accessible (affordable) luxury watch brand, 'August Berg', by a luxury-product distribution company, Norbreeze, based in Singapore. The company's founder, Anders Peter Juel Sauerberg, was sceptical about the launch of a new coll...
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Main Authors: | , |
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Format: | text |
Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/348 https://cmp.smu.edu.sg/case/4936 |
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Institution: | Singapore Management University |
Language: | English |
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