Innovating coatings at Nipo International

• المؤلفون الرئيسيون: CRAMA, Pascale, LIM, Chon Phung, KULZER SACILOTTO, Cintia, ANG, Jovina
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2022
• الموضوعات: open innovation; change management; technological innovation; business model canvas; construction and engineering; Business Administration, Management, and Operations; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/396; https://smu.sharepoint.com/sites/admin/CMP/Forms/AllItems.aspx?id=%2Fsites%2Fadmin%2FCMP%2Fcases%2FSMU%2D21%2DBATCH%20%5BPDF%2DPic%5D%2FSMU%2D21%2D0035%20%5BNipo%20International%5D%2FSMU%2D21%2D0035%20%5BNipo%20International%5D%2Epdf&parent=%2Fsites%2Fadmin%2FCMP%2Fcases%2FSMU%2D21%2DBATCH%20%5BPDF%2DPic%5D%2FSMU%2D21%2D0035%20%5BNipo%20International%5D

This case study is set in November 2021. It describes how Amanda Khoo, Director of Nipo International (Nipo), had been exploring ways to innovate and expand the company’s core product that was bitumen-based coatings. Khoo had led Nipo to embark on its innovation journey for more than 20 years. In th...