Banyan Tree Group: Sustainability through shared value

Banyan Tree Group: Sustainability through shared value

In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and r...

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Bibliographic Details
Main Authors: WANG, Heli, LAU, Cubie, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
competitive strategy
creating shared value
sustainability
leadership
business and society
financial sustainability
Leadership Studies
Organizational Communication
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/462
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0021%20%5BBanyan%20Tree%5D/SMU-23-0021%20%5BBanyan%20Tree%5D.pdf?CT=1697190727999&OR=ItemsView
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cases_coll_all/462
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0021%20%5BBanyan%20Tree%5D/SMU-23-0021%20%5BBanyan%20Tree%5D.pdf?CT=1697190727999&OR=ItemsView

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