Banyan Tree Group: Sustainability through shared value

• Main Authors: WANG, Heli, LAU, Cubie, BHATTACHARYA, Lipika
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: competitive strategy; creating shared value; sustainability; leadership; business and society; financial sustainability; Leadership Studies; Organizational Communication; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/462; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0021%20%5BBanyan%20Tree%5D/SMU-23-0021%20%5BBanyan%20Tree%5D.pdf?CT=1697190727999&OR=ItemsView
• Institution: Singapore Management University

In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and r...