Banyan Tree Group: Sustainability through shared value
In early 2023, Claire Chiang, co-founder of Banyan Tree Group (Banyan Tree), a Singapore-based multinational hospitality brand with several hotels and resorts across the globe, was contemplating growth plans for the company. Banyan tree was aiming to double its existing portfolio to 100 hotels and r...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/462 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-23-BATCH%20%5BPDF-Pic%5D/SMU-23-0021%20%5BBanyan%20Tree%5D/SMU-23-0021%20%5BBanyan%20Tree%5D.pdf?CT=1697190727999&OR=ItemsView |
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| Institution: | Singapore Management University |
| Language: | English |