Toblerone pricing at airport duty-free shops

• المؤلفون الرئيسيون: KUMAR, Nirmalya, BHATTACHARYA, Lipika
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2024
• الموضوعات: Marketing; Pricing strategy; Consumer Marketing; Sales
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/475; https://cmp.smu.edu.sg/case/5986
• المؤسسة: Singapore Management University

This case discusses Toblerone chocolates’ pricing strategy at duty-free shops in international airports and entails 15-20 minutes of reading time. It analyses how the world-renowned Swiss chocolate brand Toblerone created a successful market strategy for duty-free shopping, and why it is considered...