Audience segmentation for campaign design: Addressing climate change in Singapore
A nationally representative telephone survey (n = 1,006) was conducted to understand how different groups of Singaporeans regard the issue of climate change and their inclination toward action in dealing with it. We measured attitudes, knowledge, and perceptions of the problem of climate change and...
Saved in:
Main Authors: | , , , |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2016
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cis_research/202 https://ink.library.smu.edu.sg/context/cis_research/article/1201/viewcontent/4696_22462_1_PB_pvoa_by_nc_nd.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
id |
sg-smu-ink.cis_research-1201 |
---|---|
record_format |
dspace |
spelling |
sg-smu-ink.cis_research-12012024-09-02T04:56:11Z Audience segmentation for campaign design: Addressing climate change in Singapore DETENBER, Benjamin H. ROSENTHAL, Sonny LIAO, Youqing HO, Shirley S. A nationally representative telephone survey (n = 1,006) was conducted to understand how different groups of Singaporeans regard the issue of climate change and their inclination toward action in dealing with it. We measured attitudes, knowledge, and perceptions of the problem of climate change and the role of various stakeholders in addressing it. The data were subjected to a latent class analysis to produce three distinctive segments of the population: the concerned, the disengaged, and the passive. These segments stand in contrast to those discovered in the United States, Australia, Germany, and India and suggest different strategies for public engagement campaigns. The results also clarify the need to account for national idiosyncrasies when promoting adaptation to, or mitigation of, climate change in different parts of the world. 2016-01-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/cis_research/202 https://ink.library.smu.edu.sg/context/cis_research/article/1201/viewcontent/4696_22462_1_PB_pvoa_by_nc_nd.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Research Collection College of Integrative Studies eng Institutional Knowledge at Singapore Management University Climate change Communication behavior National survey Public opinion Segmentation analysis Singapore Asian Studies Environmental Sciences Nature and Society Relations |
institution |
Singapore Management University |
building |
SMU Libraries |
continent |
Asia |
country |
Singapore Singapore |
content_provider |
SMU Libraries |
collection |
InK@SMU |
language |
English |
topic |
Climate change Communication behavior National survey Public opinion Segmentation analysis Singapore Asian Studies Environmental Sciences Nature and Society Relations |
spellingShingle |
Climate change Communication behavior National survey Public opinion Segmentation analysis Singapore Asian Studies Environmental Sciences Nature and Society Relations DETENBER, Benjamin H. ROSENTHAL, Sonny LIAO, Youqing HO, Shirley S. Audience segmentation for campaign design: Addressing climate change in Singapore |
description |
A nationally representative telephone survey (n = 1,006) was conducted to understand how different groups of Singaporeans regard the issue of climate change and their inclination toward action in dealing with it. We measured attitudes, knowledge, and perceptions of the problem of climate change and the role of various stakeholders in addressing it. The data were subjected to a latent class analysis to produce three distinctive segments of the population: the concerned, the disengaged, and the passive. These segments stand in contrast to those discovered in the United States, Australia, Germany, and India and suggest different strategies for public engagement campaigns. The results also clarify the need to account for national idiosyncrasies when promoting adaptation to, or mitigation of, climate change in different parts of the world. |
format |
text |
author |
DETENBER, Benjamin H. ROSENTHAL, Sonny LIAO, Youqing HO, Shirley S. |
author_facet |
DETENBER, Benjamin H. ROSENTHAL, Sonny LIAO, Youqing HO, Shirley S. |
author_sort |
DETENBER, Benjamin H. |
title |
Audience segmentation for campaign design: Addressing climate change in Singapore |
title_short |
Audience segmentation for campaign design: Addressing climate change in Singapore |
title_full |
Audience segmentation for campaign design: Addressing climate change in Singapore |
title_fullStr |
Audience segmentation for campaign design: Addressing climate change in Singapore |
title_full_unstemmed |
Audience segmentation for campaign design: Addressing climate change in Singapore |
title_sort |
audience segmentation for campaign design: addressing climate change in singapore |
publisher |
Institutional Knowledge at Singapore Management University |
publishDate |
2016 |
url |
https://ink.library.smu.edu.sg/cis_research/202 https://ink.library.smu.edu.sg/context/cis_research/article/1201/viewcontent/4696_22462_1_PB_pvoa_by_nc_nd.pdf |
_version_ |
1814047803043741696 |