Audience segmentation for campaign design: Addressing climate change in Singapore

Audience segmentation for campaign design: Addressing climate change in Singapore

A nationally representative telephone survey (n = 1,006) was conducted to understand how different groups of Singaporeans regard the issue of climate change and their inclination toward action in dealing with it. We measured attitudes, knowledge, and perceptions of the problem of climate change and...

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Bibliographic Details
Main Authors: DETENBER, Benjamin H., ROSENTHAL, Sonny, LIAO, Youqing, HO, Shirley S.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Climate change
Communication behavior
National survey
Public opinion
Segmentation analysis
Singapore
Asian Studies
Environmental Sciences
Nature and Society Relations
Online Access:https://ink.library.smu.edu.sg/cis_research/202
https://ink.library.smu.edu.sg/context/cis_research/article/1201/viewcontent/4696_22462_1_PB_pvoa_by_nc_nd.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/cis_research/202
https://ink.library.smu.edu.sg/context/cis_research/article/1201/viewcontent/4696_22462_1_PB_pvoa_by_nc_nd.pdf

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