Audience segmentation for campaign design: Addressing climate change in Singapore
A nationally representative telephone survey (n = 1,006) was conducted to understand how different groups of Singaporeans regard the issue of climate change and their inclination toward action in dealing with it. We measured attitudes, knowledge, and perceptions of the problem of climate change and...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cis_research/202 https://ink.library.smu.edu.sg/context/cis_research/article/1201/viewcontent/4696_22462_1_PB_pvoa_by_nc_nd.pdf |
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| Institution: | Singapore Management University |
| Language: | English |