Pricing Strategy for Cloud Computing Services

• Main Author: HUANG, Jianhui
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: cloud computing; economics; pricing strategy; experimental research; informedness; willingness-to-pay; Computer Sciences; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/etd_coll/103; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1102&context=etd_coll
• Institution: Singapore Management University

The cloud computing services market exhibits unique characteristics such as instant accessibility, fluctuating demand and supply, and interruptible service provision. Various pricing mechanisms exist in current industry practice. None of these pricing mechanisms, however, is comprehensive enough to...