Perceptions, stereotypes and cognitive resources of female businesspersons: A social identity approach

• Main Author: LIM, Amy J. Y.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2015
• Subjects: female; social identities; identity integration; perceptions; cognitive resources; stereotypes; Cognition and Perception; Cognitive Psychology
• Online Access: https://ink.library.smu.edu.sg/etd_coll/125; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1125&context=etd_coll
• Institution: Singapore Management University

According to the Stereotype Content Model (SCM), female businesspersons are often stereotyped and labeled either as a Career Women, competent but cold, or as a Traditional Women, warm but incompetent. This suggests that female businesspersons are generally perceived to be either competent or warm in...