Perceptions, stereotypes and cognitive resources of female businesspersons: A social identity approach
According to the Stereotype Content Model (SCM), female businesspersons are often stereotyped and labeled either as a Career Women, competent but cold, or as a Traditional Women, warm but incompetent. This suggests that female businesspersons are generally perceived to be either competent or warm in...
Saved in:
| Main Author: | |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
|
| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/etd_coll/125 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1125&context=etd_coll |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Singapore Management University |
| Language: | English |