A study on the business models of Chinese video websites and its evolution

A study on the business models of Chinese video websites and its evolution

This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dim...

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Bibliographic Details
Main Author: WANG, Xiaohui
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Chinese Video Websites
Business Model
Evolution
Business Value
Relationship Model
Asian Studies
Business Administration, Management, and Operations
Online Access:https://ink.library.smu.edu.sg/etd_coll/481
https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/etd_coll/481
https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf

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