A study on the business models of Chinese video websites and its evolution
This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dim...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/481 https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf |
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| Institution: | Singapore Management University |
| Language: | English |