A study on the business models of Chinese video websites and its evolution

This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dim...

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Main Author: WANG, Xiaohui
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
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Online Access:https://ink.library.smu.edu.sg/etd_coll/481
https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf
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spelling sg-smu-ink.etd_coll-14792023-07-12T05:47:23Z A study on the business models of Chinese video websites and its evolution WANG, Xiaohui This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dimensions—developmental evolution, market operation, content production, user relationships, and policy relations—providing a comprehensive understanding of the industry’s landscape. Research has shown that the business models of Chinese video websites present not a simple chain relationship but a complex network of relationships. Elements such as capital, market, content, technology, users, and policies dynamically interact and balance each other in a game that reflects the unique “Chinese characteristics” of the business model. Several conclusions have been made: 1) While the business model may dynamically adjust according to various technological and capital conditions over time, shifting the focus from valuing UGC to prioritizing PGC as the core represents a fundamental change; 2) Although video websites may have created capital myths through financing and mergers, the core of their business models is centered around excavating and developing user power. Balancing income and expenses, reducing costs, and increasing efficiency, remain key to achieving success in their business models; 3) User power on video websites depends on the content produced, which is now focused on specialization, IP, intelligence, and scenario-based production; 4) Video websites and their users are in a constant dynamic game, where membership systems and fan economies have become both a boon and a bane for the industry’s development. They serve as effective means to stimulate user participation and enhance user loyalty; 5) The survival and development of Chinese video websites are deeply influenced by state power. Their business models need to comply with national laws, regulations, and policies and constantly balance public and commercial interests 2023-04-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/etd_coll/481 https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Dissertations and Theses Collection (Open Access) eng Institutional Knowledge at Singapore Management University Chinese Video Websites Business Model Evolution Business Value Relationship Model Asian Studies Business Administration, Management, and Operations
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Chinese Video Websites
Business Model
Evolution
Business Value
Relationship Model
Asian Studies
Business Administration, Management, and Operations
spellingShingle Chinese Video Websites
Business Model
Evolution
Business Value
Relationship Model
Asian Studies
Business Administration, Management, and Operations
WANG, Xiaohui
A study on the business models of Chinese video websites and its evolution
description This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dimensions—developmental evolution, market operation, content production, user relationships, and policy relations—providing a comprehensive understanding of the industry’s landscape. Research has shown that the business models of Chinese video websites present not a simple chain relationship but a complex network of relationships. Elements such as capital, market, content, technology, users, and policies dynamically interact and balance each other in a game that reflects the unique “Chinese characteristics” of the business model. Several conclusions have been made: 1) While the business model may dynamically adjust according to various technological and capital conditions over time, shifting the focus from valuing UGC to prioritizing PGC as the core represents a fundamental change; 2) Although video websites may have created capital myths through financing and mergers, the core of their business models is centered around excavating and developing user power. Balancing income and expenses, reducing costs, and increasing efficiency, remain key to achieving success in their business models; 3) User power on video websites depends on the content produced, which is now focused on specialization, IP, intelligence, and scenario-based production; 4) Video websites and their users are in a constant dynamic game, where membership systems and fan economies have become both a boon and a bane for the industry’s development. They serve as effective means to stimulate user participation and enhance user loyalty; 5) The survival and development of Chinese video websites are deeply influenced by state power. Their business models need to comply with national laws, regulations, and policies and constantly balance public and commercial interests
format text
author WANG, Xiaohui
author_facet WANG, Xiaohui
author_sort WANG, Xiaohui
title A study on the business models of Chinese video websites and its evolution
title_short A study on the business models of Chinese video websites and its evolution
title_full A study on the business models of Chinese video websites and its evolution
title_fullStr A study on the business models of Chinese video websites and its evolution
title_full_unstemmed A study on the business models of Chinese video websites and its evolution
title_sort study on the business models of chinese video websites and its evolution
publisher Institutional Knowledge at Singapore Management University
publishDate 2023
url https://ink.library.smu.edu.sg/etd_coll/481
https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf
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