A study on the business models of Chinese video websites and its evolution
This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dim...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2023
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/481 https://ink.library.smu.edu.sg/context/etd_coll/article/1479/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Wang_Xiaohui.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This dissertation delves into the 20-year developmental history of Chinese video websites, with specific emphasis on major players currently in operation such as iQIYI, Tencent Video, Youku, Bilibili, and Mango TV. It critically analyzes the business model of Chinese video websites from five key dimensions—developmental evolution, market operation, content production, user relationships, and policy relations—providing a comprehensive understanding of the industry’s landscape. Research has shown that the business models of Chinese video websites present not a simple chain relationship but a complex network of relationships. Elements such as capital, market, content, technology, users, and policies dynamically interact and balance each other in a game that reflects the unique “Chinese characteristics” of the business model. Several conclusions have been made: 1) While the business model may dynamically adjust according to various technological and capital conditions over time, shifting the focus from valuing UGC to prioritizing PGC as the core represents a fundamental change; 2) Although video websites may have created capital myths through financing and mergers, the core of their business models is centered around excavating and developing user power. Balancing income and expenses, reducing costs, and increasing efficiency, remain key to achieving success in their business models; 3) User power on video websites depends on the content produced, which is now focused on specialization, IP, intelligence, and scenario-based production; 4) Video websites and their users are in a constant dynamic game, where membership systems and fan economies have become both a boon and a bane for the industry’s development. They serve as effective means to stimulate user participation and enhance user loyalty; 5) The survival and development of Chinese video websites are deeply influenced by state power. Their business models need to comply with national laws, regulations, and policies and constantly balance public and commercial interests |
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